National Centre for Writing
City of Literature 2020
Intro
The annual Literature festival took its programme online in 2020, as part of the Norfolk and Norwich festival. Its speakers explored the Pandemic and enlightened viewers and listeners with discussions and talks, exchanging ideas and stories in self isolation.
Brand
The Brand reflected the importance of looking past the pandemic, striking a hopeful and bright tone. Its launch in the early summer and the impending emergence from isolation was reflected in the flower motif throughout the brand and digital marketing strategy.
![ezgif.com-video-to-gif copy.gif](https://images.squarespace-cdn.com/content/v1/5ebb9d188b14426c39ea920b/1612519505695-WA1ILLPJJ5QTY0FZRQ5S/ezgif.com-video-to-gif+copy.gif)
![City-of-Literature-Festival_Web_Posters.png](https://images.squarespace-cdn.com/content/v1/5ebb9d188b14426c39ea920b/1612518565405-V7H7VB0T92PS7D1MX0YH/City-of-Literature-Festival_Web_Posters.png)
![City of Literature Festival_Web_01-01-02.png](https://images.squarespace-cdn.com/content/v1/5ebb9d188b14426c39ea920b/1612519296616-RU5MO1HUQ92Q3NBZG14N/City+of+Literature+Festival_Web_01-01-02.png)
![City of Literature Festival_Web_01-01-03.png](https://images.squarespace-cdn.com/content/v1/5ebb9d188b14426c39ea920b/1612519297480-5XXKGU9PXMAU99J3M22N/City+of+Literature+Festival_Web_01-01-03.png)
![City of Literature Festival_Web_01-01-04.png](https://images.squarespace-cdn.com/content/v1/5ebb9d188b14426c39ea920b/1612519297570-2Z426537EDJ752XR6LTG/City+of+Literature+Festival_Web_01-01-04.png)
![City of Literature Festival_Web_01-01.png](https://images.squarespace-cdn.com/content/v1/5ebb9d188b14426c39ea920b/1612519297403-NO83SZRNPCG5BTTN7FJP/City+of+Literature+Festival_Web_01-01.png)
Campaign
Using the flower motif, a series of graphics for social media and festival collateral were created, to highlight the talks and online events taking place over the course of the festival.
![LIT FEST_Web_06.jpg](https://images.squarespace-cdn.com/content/v1/5ebb9d188b14426c39ea920b/1612520656509-BB4RTZUGJGKXEXL6CNSV/LIT+FEST_Web_06.jpg)
![LIT FEST_Web_05.jpg](https://images.squarespace-cdn.com/content/v1/5ebb9d188b14426c39ea920b/1612520656476-8PVXWEX9HD3U11DQ1FA4/LIT+FEST_Web_05.jpg)
![LIT FEST_Web_04.jpg](https://images.squarespace-cdn.com/content/v1/5ebb9d188b14426c39ea920b/1612520654568-T9OEKQ2HXGIJ24LHNX21/LIT+FEST_Web_04.jpg)
![BSQ_Poster copy.jpg](https://images.squarespace-cdn.com/content/v1/5ebb9d188b14426c39ea920b/1612520896505-YXDV3O71GP2GSI9O7ZGG/BSQ_Poster+copy.jpg)