Intro

The annual Literature festival took its programme online in 2020, as part of the Norfolk and Norwich festival. Its speakers explored the Pandemic and enlightened viewers and listeners with discussions and talks, exchanging ideas and stories in self isolation.

Brand

The Brand reflected the importance of looking past the pandemic, striking a hopeful and bright tone. Its launch in the early summer and the impending emergence from isolation was reflected in the flower motif throughout the brand and digital marketing strategy.

Campaign

Using the flower motif, a series of graphics for social media and festival collateral were created, to highlight the talks and online events taking place over the course of the festival.