Intro

The Happy Plant Co. brand started from humble beginnings. With the indoor tropical plant market booming, the brand needed to stand out in the sector. We approached the brand with the aim to spread joy and happiness, who doesn’t love a plant friend?

‘H’ is for Happy

The ‘H’ in happy was an obvious choice to create the Brands logo. An organic approach ensured the brand language didn’t stray too far from the Logotype. Happiness is at the core of all that THPco. does.

Brand

For the brand to reflect its offering, a bright colourful palette and friendly hand drawn icon-set emerged during the development. With a diverse range of brand tools, it allowed for a cohesive and broad brand language throughout all of the brand packaging as well as marketing.