Kriya

Our brand for Kriya (formerly Marketfinance) centred around the company’s innovation and commitment to redefining the fintech landscape. The core strategy focused on the company’s promise of flexible finance.

The brand development process for Kriya started with a deep understanding of the evolving financial needs and aspirations of its target audience. We crafted a brand identity that encapsulates Kriya's core values, mission, and unique value proposition.

The Kriya brand essence revolves around empowering business with financial flexibility, encapsulated in a bold 3D graphics that convey each of Kriya’s products. We created a playful and modern aesthetic that reflects its innovative spirit of the company at all levels of the brand. From logo design and color palette selection to brand messaging and voice, every element was meticulously curated to convey Kriya's commitment to excellence and customer-centricity.